Free tool · 10 minutes
Strategy Canvas (SWOT)
Most SWOTs are lists nobody uses. This one ends in four strategic moves. Put one item per line.
Strengths
What do you do better than the realistic alternative? Include unfair advantages.
Not 'great customer service'. Something a competitor would struggle to copy in six months.
Weaknesses
What consistently costs you money, time or customers?
Be specific. 'Marketing' isn't a weakness; 'no follow-up after a quote' is.
Opportunities
What is changing outside your business that you could use?
New regulation, a competitor leaving, a channel getting cheaper, a customer group growing.
Threats
What could take a meaningful share of your revenue away?
Client concentration, a key person leaving, price pressure, platform dependence.
Add at least one item to each of the four quadrants.